Tactics for Combatting News Avoidance

Tactics for Combatting News Avoidance

novembre 27, 2024 1:00 pm - 2:00 pm EST

Confronting the decline in news consumption represents a global newsroom challenge. Around the world, despite having more sources of news than ever before, a significant number of people simply avoid the news: consumption of news is declining, interest in news is decreasing, and the amount of selective avoidance of the news is growing. Experts in audience behaviour and engagement will outline practical, research-backed strategies and tactics for meeting audiences where they are and engaging them in the news they need to know.

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